Business
Consumer choice vs brand loyalty: how businesses can resolve the tension
Overwhelming consumer choice is affecting consumer purchasing decisions and loyalty. How can consumers make the right choice and how can brands help them?
As a global consulting partnership in more than 40 countries, Kearney’s people make the company what it is. It is made up of individuals who take as much joy from those they work with as the work itself. Driven to be the difference between a big idea and making it happen, Kearney helps its clients break through.
Overwhelming consumer choice is affecting consumer purchasing decisions and loyalty. How can consumers make the right choice and how can brands help them?
From inflation and recession to war and cybercrime, we're facing a permacrisis. But is the world really that bad or is negativity bias working overtime?
