Yatsen is a leader in the Chinese beauty market. Its mission is to create an exciting new journey of beauty discovery for consumers in China and around the world. Founded in 2016, the company has launched and acquired seven colour cosmetics and skincare brands: Perfect Diary, Little Ondine, Abby's Choice, Galnic, DR.WU (its mainland China business), Eve Lom and Pink Bear. Leveraging a digitally native direct-to-customer business model, Yatsen has built a platform with core capabilities. As of 31 December 2020, Yatsen had 241 experience stores in over 110 cities in China.