Fon Mathuros, Head of Media, World Economic Forum, Tel.: +41 (0)79 201 0211 E-mail: firstname.lastname@example.org
· Over 40 industry leaders endorse a global action plan on plastic packaging production, use and after-use
· The plan, laid out in a new report, The New Plastics Economy: Catalysing Action launched by the World Economic Forum and the Ellen MacArthur Foundation today, would see global recycling rates for plastic packaging grow from just 14% currently to 70%
· Report proposes solutions to address the likelihood of potentially more plastics than fish (by weight) in the ocean by 2050
Davos-Klosters, Switzerland, Monday 16 January 2017 - Over 40 industry leaders from the global plastics value chain have rallied behind a new plan to tackle plastics waste, which could increase recycling from just 14% today, to over 70% of total plastic packaging. The plan is presented in The New Plastics Economy: Catalysing Action, a report by the World Economic Forum and the Ellen MacArthur Foundation. The organizations calculated last year that there could be more plastics than fish (by weight) in the ocean by 2050 if no action is taken immediately.
The report provides the global plastics industry with a transition strategy for better package design and increased recycling rates. The findings are:
· 20% of plastic packaging could be profitably re-used, for example by replacing single-use plastic bags with re-usable alternatives or designing innovative packaging models based on product refills
· A further 50% of plastic packaging could be profitably recycled if improvements are made to packaging design and after-use management systems. This could bring in an additional $90 to $140 per tonne of mixed plastics
· Without fundamental redesign and innovation, the remaining 30% of plastic packaging (by weight) will never be recycled and the equivalent of 10 billion garbage bags per year will be destined to landfill or incineration
The plan is part of the New Plastics Economy initiative, which was launched in May 2016 as a result of Project MainStream, a multi-industry collaboration led by the World Economic Forum and the Ellen MacArthur Foundation. The multistakeholder New Plastics Economy initiative brings together for the first time leading organizations representing every sector of the global plastics industry: chemical manufacturers, packaging and consumer goods producers, retailers, city authorities and recyclers, all working together towards a more effective global system for plastics.
"The New Plastics Economy initiative has attracted widespread support, and across the industry we are seeing strong initial momentum and alignment on the direction to take. The New Plastics Economy: Catalysing action provides a clear plan for redesigning the global plastics system, paving the way for concerted action.” said Dame Ellen MacArthur, Founder, Ellen MacArthur Foundation.
“This could drive systemic change,” said Dominic Waughray, Head of Public-Private Partnership, Member of the Executive Committee, World Economic Forum. “The plan puts innovation at the heart of a strategy that could shift the entire system while unlocking a billion dollar business opportunity. Alignment along value chains and between the public and private sector is key to this.”
The focus of the New Plastics Economy over the next year will be to bring about large-scale innovation. The initiative will launch two global innovation challenges to kick-start the redesign of materials and packaging formats as well as begin to build a set of global common standards (a “Global Plastics Protocol”) for packaging design, concentrating initially on the most significant changes. It will also improve recycling systems by delivering collaborative projects between companies and cities participating. To support the shift to “circular” design thinking, the Ellen MacArthur Foundation and design firm IDEO are launching a new, publicly-available Circular Design Guide.
“Minor changes in material, format and treatment, in conjunction, can make the economics of recycling viable and take us into a positive spiral of higher yields, lower costs and better design. The result will be plastic that remains a valuable material before and after use,” said Martin R. Stuchtey, Professor for Resource Strategy and Management at Innsbruck University, who contributed to the report.
The 47th Annual Meeting of the World Economic Forum will take place on 17-20 January 2017 in Davos-Klosters, Switzerland, under the theme Responsive and Responsible Leadership. More than 2,500 participants from nearly 100 countries will meet and participate in over 400 sessions.
The Co-Chairs taking a principal role in shaping the discussion at the Annual Meeting 2017 are:
· Brian Moynihan, Chairman of the Board and Chief Executive Officer, Bank of America, USA
· Sharmeen Obaid Chinoy, Documentary Filmmaker, SOC Films, Pakistan
· Helle Thorning-Schmidt, Chief Executive Officer, Save the Children International, United Kingdom
· Frans van Houten, President and Chief Executive Officer, Royal Philips, Netherlands
· Meg Whitman, President and Chief Executive Officer, Hewlett Packard Enterprise, USA
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