Inside Davos: 50th Annual Meeting Brings World’s Best-Known Digital Media Creators to Represent the Voice of Youth

16 Jan 2020

Oliver Cann, Public Engagement, World Economic Forum, +41 79 799 34 05,

● Annual Meeting’s status as the world’s most age-diverse international summit will be strengthened in 2020 with the participation of some of the best young stars from the world of social media

● Videos from the Annual Meeting were viewed over 90 million times in 2019

● For more information, please visit Share on social media using the hashtag #wef20

Geneva, Switzerland, 16 January 2020 – Thanks to the participation of some of the world’s most exciting and socially-aware digital creators, the issues driving the agenda at the World Economic Forum’s Annual Meeting this year will inspire members of the public, especially from younger generations.

Joining leaders from government, business and civil society, the digital creators will produce content in Davos for the first time, to bring youth perspectives to discussions, and to share the Davos narrative with a new and younger audience. The stars, who have a combined following of over 50 million on YouTube, have been selected for their ability to balance compelling, creative content with a strong emphasis on social justice.

“No one will be affected by our leaders’ efforts to build a cohesive and sustainable world more than our younger generations. That’s why this year we are making every effort to engage young people, not just so that they are aware of what’s happening in Davos, but so they are able to make their voice heard,” said Anna Bruce-Lockhart, Digital Lead at the World Economic Forum.

"We are excited to be bringing some of YouTube’s most influential creators to join the conversation at Davos and to share their perspectives with audiences around the world. Our aim is for the Forum to become a go-to destination on our platform and ultimately for young people to engage with the important work the World Economic Forum does throughout the year," says Julia Paige, Director of YouTube Social Impact, which is collaborating with the Forum on the project.

The World Economic Forum is already the most age-diverse Summit in the world. In addition to the social media stars, ten teenage change-makers will also participate at this year’s meeting. Members of the Forum’s Global Shapers community, a global network of civic-minded young people in their twenties, have been bringing youth perspectives to meetings for 10 years.

Who are the YouTube creators?

1. Bhuvan Bam

India’s top creator, who has raised awareness for girls’ education, water crises, women’s safety, and student mental health. His comedy sketches on BB K Vines are a huge hit with mass reach.

2. Juanpa Zurita

Top Latin American creator and founder of #LoveArmy. He has raised millions of dollars for disaster and crisis relief and created popular content on climate change and sustainable development.

3. Nathalia Arcuri

Brazil-based top creator, journalist and TV personality founded Me Poupe!, the country’s first platform dedicated to financial education and women’s empowerment. She’s now considered ‘one of the most influential women on the Brazilian internet’.

4. Marie Lopez

French lifestyle creator and sustainability advocate who launched a zero-waste brand (Leaves and Cloud) in 2018. At the invitation of Brigitte Macron, she has supported the government’s anti-bullying initiatives and interviewed French Minister Marlene Schiappa.

5. Dianna Cowern

Top US “Edu-tuber” and host of the popular channel PhysicsGirl, which charts her adventures in science. She’s passionate about promoting science and technology among girls, and regularly gives talks at universities and conferences.

The World Economic Forum Annual Meeting 2020 will take place on 21-24 January 2020 in Davos-Klosters, Switzerland.

The meeting brings together over 3,000 global leaders from politics, government, civil society, academia, the arts, and culture as well as the media. Convening under the theme, Stakeholders for a Cohesive and Sustainable World, participants will focus on defining new models for building sustainable and inclusive societies in a plurilateral world.

The World Economic Forum’s Annual Meeting brings together governments, international organizations, business, civil society, media, culture, foremost experts and the young generation from all over the world, at the highest level and in representative ways. It engages some 50 heads of state and government, over 300 ministerial-level government participants, and business representation at the chief executive officer and chair level. For further information, please click here.

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All opinions expressed are those of the author. The World Economic Forum Blog is an independent and neutral platform dedicated to generating debate around the key topics that shape global, regional and industry agendas.

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