Artificial intelligence (AI) is driving new waves of innovation and growth. The key to realizing its full potential lies in the widespread adoption of responsible AI – the practice of building and managing AI systems to maximize benefits while minimizing risks to people, society and the environment. Yet, less than 1% of organizations have fully operationalized responsible AI in a comprehensive and anticipatory manner. Such a gap presents a defining opportunity to build public trust, develop resilient markets and safeguard rights while progressing AI innovations.

Far from a constraint, responsible AI is emerging as the critical differentiator that enables innovation to scale safely, sustainably and inclusively. To seize this opportunity, the World Economic Forum’s AI Governance Alliance, in collaboration with Accenture, has developed Advancing Responsible AI Innovation: A Playbook. This report offers nine actionable, scalable and adaptable plays for turning responsible AI principles into operationalized practice within organizations in cooperation with government efforts to foster a trustworthy AI ecosystem.