Healthy Businesses Means Healthy People

Tanya Mounier is guest blogging for the Forum. She is Associate Director, Global Health and Healthcare Industries at the World Economic Forum and is attending the World Economic Forum on Africa

This year's World Economic Forum on Africa theme is "From Vision to Action, Africa's New Chapter." Given the burden of both infectious and non-communicable diseases in Africa, this new chapter will not come into play unless a new global health movement takes place.

In practice, this means a shift in mindset where all companies, across industries, realize that investing in health equals investing in their workforce and in the communities in which they operate, thereby increasing both their bottom line and their customer base. Several studies have demonstrated a clear return on investments (ROI) for companies investing in health. On average, we see a ROI of US$ 5 per US$ 1 invested –  I will let you do the math.

For example, the mining industry, which is very active in Africa, is an excellent example of an industry which recognized the need, early on, to invest in the health of both their employees and their relatives to avoid disruptions in their operations and a downturn in their productivity. Beyond acting as responsible employers, companies can contribute to promoting healthier environments and healthier choices through their products and services. For food and beverage companies, by producing healthier products and raising awareness of healthy diet and nutrition, the companies can do enormous good to their customers and their business.

All of that said, business alone cannot tackle the magnitude of the health challenges on the continent. Governments, not only health ministers, but also other ministries such as finance, innovation and industry are encouraged to consider how they too can contribute to a healthier continent. In addition, new funding mechanisms and innovative public-private partnerships are necessary to make long-lasting impact.

It is becoming more and more obvious that Africa's wealth can and should contribute to Africa's health. A healthy African society means a productive society which, in turn, will foster Africa's growth and development.