Supply Chains and Transportation

Cocoa's bittersweet supply chain in one visualization

chocolate cocoa supply chain retail food agriculture confectionary farmers africa

Côte d'Ivoire id the largest cocoa exporter in the world. Image: REUTERS/Thierry Gouegnon

Govind Bhutada
Author, Visual Capitalist
  • Chocolate is a global $130 billion industry, that relies on one key ingredient; cocoa.
  • From bean to bar, the cocoa supply chain is a bittersweet one.
  • The end product is something universally loved, but it also comes with a largely hidden human cost.
  • Many cocoa farmers earn less than $1/day.
  • Farmers are often unable to bear the costs of cocoa farming, turning instead to child labour.
chocolate cocoa supply chain retail food agriculture confectionary farmers africa
Top 5 exporters of cocoa. Image: Visual Capitalist

Cocoa: A bittersweet supply chain

From bean to bar, the cocoa supply chain is a bittersweet one. While the end product is something most of us enjoy, this also comes with a human cost.

Based on how much cocoa comes from West Africa, it’s likely that most of the chocolates we eat have a little bit of Cote d’Ivoire and Ghana in them. The $130B chocolate industry relies on cocoa farming for supply of chocolate’s key ingredient. Yet, many cocoa farmers make less than $1/day.

Have you read?

The above graphic maps the major trade flows of cocoa and allows us to dive deeper into its global supply chain.

From bean to bar: Stages in the cocoa supply chain

Cocoa beans go through a number of stages before being used in chocolate products.

1. Harvesting, fermenting, and drying


First, farmers harvest cocoa beans from pods on cacao plants. Next, they are fermented in heaps and covered with banana leaves. Farmers then dry and package the cocoa beans for domestic transportation.

2. Domestic transportation, cleaning, and exporting


Domestic transporters carry packaged cocoa beans to either cleaning warehouses or processing factories. Cocoa beans are cleaned and prepared for exports to the chocolate production hubs of the world.

3. Processing and chocolate production


Processing companies winnow, roast, and grind cocoa beans and then convert them into cocoa liquor, cocoa butter, or cocoa cakes—which are mixed with other ingredients like sugar and milk to produce chocolate products.

Cocoa farming and trade are at the roots of the chocolate industry, and the consistent supply of cocoa plays a critical role in providing us with reasonably-priced chocolate.

So where exactly does all this cocoa come from?

The key nations in cocoa’s global supply chain

Growing cocoa has specific temperature, water, and humidity requirements. As a result, the equatorial regions of Africa, Central and South America, and Asia are optimal for cocoa farming.

These regions host the biggest cocoa exporters by value.

chocolate cocoa supply chain retail food agriculture confectionary farmers africa
The biggest cocoa exporters by value. Image: Visual Capitalist

Côte d’Ivoire and Ghana are responsible for 70% of global cocoa production, and cocoa exports play a huge role in their economies. Although the majority of exporters come from equatorial regions, Belgium stands out in fifth place.

On the other hand, most of the top importers are in Europe—the Netherlands and Germany being the top two.

chocolate cocoa supply chain retail food agriculture confectionary farmers africa
The biggest importers. Image: Visual Capitalist

In third place, the U.S. primarily sources its cocoa from Côte d’Ivoire, Ghana, and Ecuador. Mars, Hershey, Cargill, and Blommer—some of the world’s biggest chocolate manufacturers and processors—are headquartered in the U.S.

Finally, it comes as no surprise that the biggest importers of cocoa beans are among the biggest chocolate exporters.

chocolate cocoa supply chain retail food agriculture confectionary farmers africa
The biggest chocolate exporters. Image: Visual Capitalist

Not only is the Netherlands the biggest importer of beans, but it’s also the biggest processor—grinding 600,000 tons annually—and the fourth largest exporter of chocolate products.

Belgium is another key nation in the supply chain, importing cocoa beans from producing countries and exporting them across Europe. It’s also home to the world’s largest chocolate factory, supporting its annual chocolate exports worth $3.1 billion.

Breaking down the cocoa supply chain: Who gets what

Without farmers, both the cocoa and chocolate industries are likely to suffer from shortages, with domino effects on higher overall costs. Yet, they have little ability to influence prices at present.

chocolate cocoa supply chain retail food agriculture confectionary farmers africa
Stakeholder share. Image: Visual Capitalist

Farmers are among the lowest earners from a tonne of sold cocoa—accounting for just 6.6% of the value of the final sale.

Low incomes also translate into numerous other issues associated with cocoa farming.

The bitter side of cocoa farming

The World Bank has established the threshold for extreme poverty at $1.90/day. Cocoa farmers in Ghana make $1/day, while those in Côte d’Ivoire make around $0.78/day—both significantly below the extreme poverty line.

Farmers are often unable to bear the costs of cocoa farming as a result of low incomes. In turn, they employ children, who miss out on education, are exposed to hazardous working conditions, and get paid little or no wages.

chocolate cocoa supply chain retail food agriculture confectionary farmers africa
The extent of cheap and child labour in Chana and Côte d'Ivoire. Image: Visual Capitalist

To make matters worse, cocoa farming is primarily responsible for deforestation and illegal farming in Côte d’Ivoire and Ghana—adding environmental issues to the mix.

These interconnected problems call for action, so what is being done to fight them?

Combating cocoa’s concerns

Mars, Nestlé, and Hershey—some of the world’s biggest chocolate manufacturers—have made several pledges to eradicate child labor in cocoa farming over the last two decades, but haven’t reached their targets.

In addition, organizations such as UTZ Certified, Rainforest Alliance, and Fairtrade are working to increase traceability in the supply chain by selling ‘certified cocoa’, sourced from farms that prohibit child labor.

More recently, Côte d’Ivoire and Ghana announced a fixed premium of US$400/tonne on cocoa futures, aiming to improve farmer livelihoods by creating a union for cocoa, also known colloquially as the “COPEC” for the industry.

While these initiatives have had some positive impacts, more still needs to be done to successfully eradicate large-scale child labor and poverty of those involved in cocoa’s bittersweet supply chain.

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