
Beyond the desk: How AI is transforming the frontline workforce
AI has been lauded for its impact on desk-based work – but it has enormous potential to reshape frontline activities that have so far resisted digitalization.
Christof Schminke is a global marketing and communications executive who helps growth-stage companies build market leadership. He currently serves as SVP of Global Marketing and Communications at Job&Talent, a leading AI-powered workforce management platform operating across three continents. Christof is also an advisor to Atomico, supporting game-changing technology companies, and a regular keynote speaker on AI in marketing and the future of work. Earlier in his career, he held senior roles at Zalando and McKinsey & Company.