
Pasaportes digitales: ¿Cuándo aporta valor la transparencia a los productos circulares?
¿Son los pasaportes digitales una barrera para lo circular? Por qué un enfoque ligero suele ser más efectivo que la sobreinformación.
Dr. Phil Brown is the Head of Sustainable Innovation at Circularise, where he spearheads innovation projects and forges strategic partnerships to advance circular supply chain traceability. With over a decade of expertise in Circular Economy and Systems Thinking, he has successfully integrated circular innovation strategies within partner organisations. His work focuses on researching and operationalising digital technologies for supply chain transparency and product-level traceability. Dr. Brown earned his PhD in collaborative circular innovation from Delft University of Technology. His professional journey encompasses business development, consultancy and non-profit research roles, focusing on circular economy innovation. His proficiency spans circular economy principles, collaborative innovation networks, circular design, business model strategies, supply chain management, and the digital transformation of business processes and impact assessment.
¿Son los pasaportes digitales una barrera para lo circular? Por qué un enfoque ligero suele ser más efectivo que la sobreinformación.
相比传统单向线性流动的产品,循环产品往往需要通过数字产品护照(DPP)应对更高的透明度要求,而这极有可能导致新的壁垒。决策者可以运用一套全新的战略框架,来判定透明度在何种情况下能创造价值,以及在何种情况下采用“轻量化”处理方式反而更加有效。
循環型製品に対する証明責任は、達成不可能な水準まで引き上げられてしまったのでしょうか。例えば、バージン素材のみで製造されたスマートフォンを市場に流通させるにあたり、メーカーは、完全な部品表や詳細な管理履歴、各組立工程のデジタル記録をデジタル製品パスポートの形で開示する必要はありません。一方、循環型製品にはこれらが必要です。
Circular products face transparency demands via digital product passports, risking new barriers. Sometimes a lighter touch works above over-information.

