A new EU directive will require companies to prove their green credentials. Here's how
With the new EU directive coming into force, rigorous third-party certification will be key for companies that want to build trust.
Santiago Gowland is the CEO of the Rainforest Alliance. He has built a career focused on driving organizational innovation, building mission-driven brands, and advancing sustainability strategies. Prior to joining the Rainforest Alliance, Gowland served as Executive Vice President for Latin America and global innovation at The Nature Conservancy, where he led the Latin American Conservation Council in addressing environmental challenges like water security and sustainable food production. He has also led sustainable business innovations for major global brands such as Unilever, Nike, and Estée Lauder. Gowland holds a law and political science degree from UCA and an MBA from Thunderbird School of Global Management.
With the new EU directive coming into force, rigorous third-party certification will be key for companies that want to build trust.
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