
Beyond greenwashing: 5 key strategies for genuine sustainability in agriculture
Businesses must adopt clear and measurable frameworks for implementing regenerative agriculture practices and move beyond greenwashing.
Santiago Gowland is the CEO of the Rainforest Alliance. He has built a career focused on driving organizational innovation, building mission-driven brands, and advancing sustainability strategies. Prior to joining the Rainforest Alliance, Gowland served as Executive Vice President for Latin America and global innovation at The Nature Conservancy, where he led the Latin American Conservation Council in addressing environmental challenges like water security and sustainable food production. He has also led sustainable business innovations for major global brands such as Unilever, Nike, and Estée Lauder. Gowland holds a law and political science degree from UCA and an MBA from Thunderbird School of Global Management.
Businesses must adopt clear and measurable frameworks for implementing regenerative agriculture practices and move beyond greenwashing.
Nature-based solutions help protect and restore ecosystems to address socio-environmental issues but can policymakers do more to unlock their potential?
