
How to build investor confidence amid volatility
Investors may have more questions amid uncertainty. Flipping the narrative about what change will mean for a business can help build investor confidence.
Thomas Crampton partners with venture-backed companies to craft strategic narratives that help them secure follow-on funding and accelerate growth.
A former foreign correspondent for The New York Times and International Herald Tribune, Thomas held global leadership roles at the marketing and communications agencies Ogilvy & Mather and Edelman before moving into operator roles at scale ups, including leadership of corporate affairs for the $1.2bn listing of GreenLight Biosciences as a Nasdaq unicorn.
Investors may have more questions amid uncertainty. Flipping the narrative about what change will mean for a business can help build investor confidence.
起業家は、自社の技術の価値を説明し、売り込む方法を学ばなければなりません。ベンチャー企業が直面する課題が調査により明らかになっています。イノベーターや起業家が投資家とより効果的に関わるための4つの方法を説明します。
Los innovadores deben aprender a comunicar el valor de su tecnología a los inversores. He aquí cuatro maneras de hacerlo.
Innovators must learn how to explain and sell the value of their technology to investors. Here are four ways entrepreneurs can engage more effectively.
Existe el riesgo de que los científicos retrasen la adopción de sus propias innovaciones simplemente por su forma de comunicar. Estos enfoques pueden cambiar eso.
There is a risk that scientists will slow the adoption of their own innovations simply by their way of communication. These approaches can significantly increase support.