
Saudi Arabia's new AI-powered sustainability platform could unlock $20 billion by 2030
The AI-driven SUSTAIN platform accelerates partnership formation for high-impact projects – potentially worth up to $100 billion in the wider MENA region.
Wissam is a partner at Bain & Company and the leader of the Middle East Sustainability Practice.
He has been a sustainability practitioner for over 16 years, having started his career working on sustainability in the built environment in 2008, then focusing on corporate sustainability before transitioning to sustainability consulting in 2014.
Wissam works closely with government and private sector entities on a range of topics including sustainability policies and strategies, net zero transition, green technologies and investments and corporate sustainability adoption and disclosures.
He holds a Master’s degree in Sustainable Development from Harvard University, an MBA from INSEAD and a Bachelor in Engineering from AUB.
The AI-driven SUSTAIN platform accelerates partnership formation for high-impact projects – potentially worth up to $100 billion in the wider MENA region.
With AI poised to unlock up to $370 billion in sustainable investment across MENA by 2030, Bahrain is pioneering its use to advance public-sector initiatives.
At scale, a range of AI-driven financing models could mobilize an additional $200 billion in sustainable finance for the MENA region by 2030.

