All videos

Most people who care about the climate think they're in the minority. But they're mistaken

This video is part of: Centre for Nature and Climate

The call for climate action has more supporters than many people assume, according to a study from the University of Bonn. Researchers canvassed 130,000 people from 125 countries, 89% said they support stronger action on the climate while 69% said they would donate 1% of their monthly income to climate action. But when asked to guess how many other people would be willing to donate, too, respondents underestimated the answer by an average of 26%. This discrepancy could be hampering effective action, say the researchers.

Topics:
Climate Action and Waste Reduction
Share:

More on Climate Action and Waste Reduction
See all

How Asian businesses are using value chain decarbonization to drive growth and sustainability

Yufang Jia and Yiran He

December 5, 2025

Making cities future-proof: How to sustainably build livable urban centres

About us

Engage with us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2025 World Economic Forum