“Very often consumers see the word sustainable and they don’t really know what that means. So it’s really up to companies to define it, to shape it, to make it exciting and to infuse products with sustainability and make sustainability a twenty-first century version of quality,” says Aron Cramer, President and CEO of Business for Social Responsibility, USA. 

In this World Economic Forum video, members of the Global Shapers community, as well as academics and business leaders, discuss their ideas for engaging young people and making them think about the importance of sustainable consumption.