How to be a big thinker

Andreas von der Heydt
Head, Kindle Content at Amazon, Germany
Our Impact
What's the World Economic Forum doing to accelerate action on Business?
The Big Picture
Explore and monitor how Neuroscience is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:


In order to achieve big goals we need to be willing to think big. Theoretically we all can do it. In reality, however, we often constrain ourselves, we have doubts in our skills and capabilities, and we might lack self-belief and confidence. As a result we do not see the big picture.

How to get rid off our self-imposed limitations? How to give ourselves a try? Below are my best strategies for you to become a Big Thinker and to experience its magic:

Live your dreams. If you can dream and imagine it, you can do it.

Allocate enough time to dream and to think. Sounds (too) obvious? Well, are you doing it?

Believe in you and your ideas. Then others will copy and follow you.

Think, feel, behave, and act positively. That will trigger a positive spiral of self-confidence and create a can-do-attitude.

Be bold and brave. Be daring and encourage yourself and others to fail.

Get on your feet again after each failure. Be proud of you. Analyze the reasons of the setbacks. Then look ahead, keep going and try it again, and again.

Delete the word “problem“ from your vocabulary and replace it with “solution.“

Think outside of the box. Think colours instead of numbers.

Surround yourself with like-minded believers, positive shapers, and creative makers. You are what you eat, i.e. you are affected by the company you keep.

Treat others with respect. Then they will support and respect you. This will strengthen your self-confidence, and – as a result – will stimulate your creativity and boldness.

Be prepared to be misunderstood (for a long time). Don´t question yourself too often. Instead try to explain your vision and don´t stray from your path, if you´re fully convinced. Stay focused.

Break down your vision into ambitious goals. Have them supported by a doable action plan. Take possible setbacks into account for your planning. They will naturally occur.

This article is published in collaboration with LinkedIn. Publication does not imply endorsement of views by the World Economic Forum.

To keep up with Forum:Agenda subscribe to our weekly newsletter.

Author: Andreas von der Heydt is the Head and Director of Kindle Content at Amazon in Germany.

Image: A man poses for photos as solar halo is seen in the sky of Brasilia September 30, 2011. REUTERS/Ueslei Marcelino.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Innovation, sustainability and progress: taking stock from Hong Kong

Bonnie Chan Yiting

June 24, 2024

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum