ESG

Forget Google Street View. Meet Sheep View

Sheep drink from a watering hole during the worst drought in 25 years in Chaytavi, Bolivia December 1, 2016. Picture taken in December 1, 2016. REUTERS/David Mercado - RTSUDJY

Faroe Islanders have found a novel way to map their countryside Image: REUTERS/David Mercado

Andrea Willige
Senior Writer, Forum Agenda
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Despite a proliferation of cases recently of people fighting to keep their homes or neighbourhoods off Google Street View, the Faroe Islands face the opposite problem: how do you put your country on the map?

When it comes to mapping the islands, Google has not been forthcoming. So for the benefit of tourists and locals alike, the Visit Faroe Islands tourist website decided to take matters into its own hands.

 Sheep View 1
Image: Visit Faroe Islands

As Faroe Islands means "sheep islands", and there are plenty of the woollies around, the idea was born to strap a 360-degree camera to their backs and let them chart the roads and countryside of the 18-island archipelago – with its breath-taking views and rugged scenery – as they graze.

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Not only has Sheep View provided a sustainable way of plotting out the islands using one of its largest natural resources, it also proved a successful guerrilla tactic in prompting Google to take note. The internet giant professed in a blogpost to liking the Faroese initiative so much that it is now contributing to the locals’ efforts.

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In the summer of 2016, the Google Maps team arrived on the islands. The local community was supplied with one of its Trekker devices and 360 cameras. This means that not only sheep but bikes, horses, kayaks and boats can now contribute to the mapping effort. Tourists willing to lend a hand can borrow a 360 camera at the airport.

 Sheep view to ship view
Image: Visit Faroe Islands
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