China

This is what you need to know about China’s e-commerce explosion

From shopping festivals to digital integration, here's what is driving Chinese e-tailers astonishing growth. Image: Reuters

Vishal Bali
Managing Director, Nielsen China
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Alibaba chair Jack Ma with Nicole Kidman at a Double 11 event.
Alibaba chair Jack Ma with Nicole Kidman at a Double 11 event. Image: Reuters/Aly Song
Employees sort parcels at a Best Express delivery centre.
Employees sort parcels at a Best Express delivery centre. Image: Reuters/Stringer
A customer tries Alipay's facial recognition payment.
A customer tries Alipay's facial recognition payment. Image: Reuters/Stringer
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