This is what you need to know about China’s e-commerce explosion

Jan 31, 2018

Employees scan parcels at a Suning logistics base in Nanjing, China, ahead of the Singles' Day shopping festival

From shopping festivals to digital integration, here's what is driving Chinese e-tailers astonishing growth. Image: Reuters

Vishal Bali

Managing Director, Nielsen China

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Alibaba chair Jack Ma with Nicole Kidman at a Double 11 event. Image: Reuters/Aly Song

Employees sort parcels at a Best Express delivery centre. Image: Reuters/Stringer

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