Renting clothes could be the future of fashion

Aug 13, 2018

An employee arranges clothes in a shop housing one of the apparel brands of E-Land Group, in Seoul June 24, 2013. Since its humble beginnings near the turn of the 20th century, mainstream Korean brands got their start in the jungle-like bazaar. Privately owned E-Land Group is now leading Korean fashion brands' overseas expansion. Picture taken June 24, 2013. REUTERS/Lee Jae-Won (SOUTH KOREA - Tags: BUSINESS)

Fashion is one of the world's most polluting industries. Image: REUTERS/Lee Jae-Won

Naomi Braithwaite

Senior Lecturer in Fashion Marketing and Branding, Nottingham Trent University

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