United States

Digital now accounts for half of all US advertising

Journalists look at their laptops and mobile phones while waiting for a news conference by Malta's Prime Minister Lawrence Gonzi (not pictured) at parliament within the 16th century Grandmaster's Palace in Valletta late June 18, 2012.    REUTERS/Darrin Zammit Lupi (MALTA - Tags: POLITICS MEDIA) MALTA OUT. NO COMMERCIAL OR EDITORIAL SALES IN MALTA - GM1E86J0GSS01

The US public’s changing media consumption habits are affecting the advertising industry. Image: REUTERS/Darrin Zammit Lupi

Sean Fleming
Senior Writer, Formative Content
Our Impact
The Big Picture
Explore and monitor how United States is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

United States

 Digital ad sales are soaring
Image: Magna Global
 Mobile ad spend is on the move
Image: Magna Global
 All change for ad spend
Image: Magna Global
 Social and mobile are leading the way
Image: Magna Global
 A market with two front-runners, but don’t discount Amazon
Image: Atlas
Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
United StatesMedia, Entertainment and SportThe Digital Economy
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

NASA's new air pollution satellite is giving live updates on hotspots across North America


August 31, 2023

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum