We need to change the fast fashion model. Here’s how

Jan 17, 2019

Customers shop at a Primark store on Oxford Street in London June 20, 2014. Discount fashion chain Primark has made its mark in Europe by offering fast-changing fashion at rock-bottom prices. The secret of its success: placing huge orders for top-selling items like socks, tops and jeans and passing on the savings to shoppers. That is the formula it hopes will help it crack the $200 billion U.S. market next year. With an initial capital investment of under 200 million pounds ($340 million) Primark plans to open a store in downtown Boston toward the end of 2015, have 10 stores in the north east of the country by Easter 2016 and build out from there. Picture taken June 20, 2014

The fast fashion business model is wasteful and hurting the environment. It's time to get changed. Image: REUTERS/Luke MacGregor

Anderson Tanoto

Managing Director, RGE

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