The Digital Economy

What will the rise of online shopping in Africa mean for jobs?

An employee of online retailer Jumia sorts packages for delivery at the company's warehouse in Lagos February 16, 2015. The growth of Africa's middle class has created demand for products that conventional retail struggles to satisfy due to a shortage of malls and grinding traffic in many cities that deters shoppers. The sector is still in its infancy. The internet's contribution to Africa's gross domestic product stood at 1.1 percent in 2013, much lower than other emerging markets. But this could rise to 10 percent, or $300 billion, by 2025, according to a report by consultants McKinsey's & Company. REUTERS/Joe Penney (NIGERIA - Tags: BUSINESS SOCIETY EMPLOYMENT) - GM1EB2G1R8301

Jumia has more than 100,000 field agents across Africa. Image: REUTERS/Joe Penney

David Porteous
Founder and Chair, BFA
Amolo Ng'weno
CEO, East Africa Regional Director, BFA
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