Future of Media, Entertainment and Sport

63% of Americans are worried about the impact of ‘deepfake’ videos

Despite 90% of Americans claiming 'deepfakes' cause confusion about the facts of current events, 53% have stated that they are easily identifiable. Image: REUTERS/Sertac Kayar

Jeffrey Gottfried

Senior Researcher, Pew Research Center

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US adults under 30 now trust information from social media almost as much as from national news outlets

Jacob Liedke and Jeffrey Gottfried

November 4, 2022

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