Geographies in Depth

China in pictures: Tourism

Tourists explore a sightseeing platform in Zhangjiajie, Hunan Province, China, REUTERS/Stringer

Tourists explore a sightseeing platform in Zhangjiajie, Hunan Province, China, REUTERS/Stringer Image: REUTERS/Stringer

David Knowles
Digital Media Specialist, World Economic Forum
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Geographies in Depth?
The Big Picture
Explore and monitor how China is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

China

As its middle class grows and consumer spending increases, Chinese tourists are making a huge impact on the world. Spending 258 billion U.S. dollars abroad (around 20% of the world’s total spending on tourism), Chinese tourists are the world’s biggest spenders. The number of Chinese citizens taking foreign holidays is growing at over 6% a year and McKinsey forecasts 160 million will take holidays outside China next year.

But as well as traveling abroad, increasing numbers of Chinese people are visiting their own country. Whether it’s taking the two ‘golden weeks’ off to visit friends and family or just discovering different corners of their vast country, Chinese domestic tourism is becoming a big business. Domestic overnight leisure travel is set to increase to 798 million trips by 2020 compared to 245 million in 2010.

Here is a selection of photos from China's booming domestic tourism scene.

Image: Tourists watch the flooded Jinsha River at a sightseeing platform of Tiger Leaping Gorge, in Diqing, Yunnan Province. REUTERS/Stringer
Image: Passengers outside Zhengzhou Railway Station stop to catch their breath next to an illuminated “Welcome Home” sign during the Spring Festival before Chinese Lunar New Year in Henan province. REUTERS/Stringer
Image: Visitors explore a horseshoe-shaped glass bridge over Fuxi Mountain valley outside Xinmi city, Henan province. REUTERS/Thomas Peter
Image: Visitors flock beneath blooming cherry blossoms, near Jiming Temple in Nanjing, Jiangsu province. REUTERS/Stringer
Image: Visitors take pictures of penguins that are brought to the Ice and Snow World park for a promotional event during the Harbin International Ice and Snow Sculpture Festival in Heilongjiang province. REUTERS/Stringer
Image: The Intercontinental Shanghai Wonderland, a hotel built on the site of a former quarry. REUTERS/Aly Song
Image: A folk artist cooks crawfish as he stands on knives at a tourism area in Zhangjiajie, Hunan province. REUTERS/Stringe
Image: Young visitors stand in front of jellyfish at Chimelong Ocean Kingdom in Zhuhai. REUTERS/Bobby Yip
Image: Traditional buildings are lit by coloured lights at a tourist area in the Wuzhen town of Jiaxing, Zhejiang province. REUTERS/Jason Lee
Image: Visitors throng the Bund, Shanghai's iconic waterfront, on a national holiday. REUTERS/Stringer
Image: Hot air balloons decorating a plaza during a tourism event in Qianxinan Buyei and Miao Autonomous Prefecture, Guizhou province. China Daily via REUTERS
Image: Workers install red lanterns ahead of the Chinese Lunar New Year, or Spring festival, at a tourist attraction in Linyi, Shandong province. REUTERS/Stringer
Image: Tourists walk on a sightseeing platform in Zhangjiajie, Hunan Province. REUTERS/Stringer
Image: Tourists visit a tulip field in Zhumadian, Henan province. REUTERS/Stringer
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Geographies in DepthIndustries in Depth
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

How can Japan navigate digital transformation ahead of a ‘2025 digital cliff’? 

Naoko Tochibayashi and Naoko Kutty

April 25, 2024

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum