The Japanese have a word to help them be less wasteful – 'mottainai'

How linking words with emotions ensures sustainability. Image: REUTERS

Kate Whiting

Senior Writer, Formative Content

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Japan’s 3R policy came into force at the turn of the millennium. Image: Ministry of the Environment
Japan incentivizes plastic recycling Image: Ministry of the Environment
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There are strict rules around what can be recycled and when in Japan. Image: Nakano City Waste Management Office

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JapanCircular EconomySustainable Development
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