Arts and Culture

The history of the 5 billion emojis used every single day

emojis face laughing smiling image japan language little figures text speak facebook twitter instagram messenger social media

The first emojis were produced in 1996. Image: Unsplash/Markus Winkler

Katharina Buchholz
Data Journalist, Statista
The Big Picture
Explore and monitor how Digital Communications is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Social Media

  • 2020 saw the release of 117 new emojis, bringing the total up to 3,136.
  • By 2021 this figure is set to grow to 3,353.
  • It's estimated that 5 billion emojis are used every day on Facebook and in Facebook Messenger alone.
  • The most used emoji on Twitter and Facebook is the crying with laughter emoji, whilst the heart is the most popular on Instagram.

2020 saw the release of 117 new emojis including the bubble tea, the placard and the transgender flag, growing the number of the popular pictograms to 3,136. Already, 217 new emojis have been announced for release in 2021, which will up the number to 3,353. Users can look forward to start sending emojis like the flaming heart, a bearded woman and interracial couples later in the year.

Have you read?

What emojis appear on people’s phones and on their social media platforms is not arbitrary but has been coordinated by the Unicode Consortium since 1995, when the first 76 pictograms were adapted by U.S. nonprofit. The Consortium has been overseeing the character inventory of electronic text processing since 1991 and sets a standard for symbols, characters in different scripts and – last but not least – emojis, which are encoded uniformly across different platforms even though styles may vary between providers.

Even though the first Unicode listings predate them, a 1999 set of 176 simple pictograms invented by interface designer Shigetaka Kurita for a Japanese phone operator is considered to be the precursor of modern-day emojis. The concept gained popularity in Japan and by 2010, Unicode rolled out a massive release of more than 1,000 emojis to get with the burgeoning trend - the rest is history.

emojis face laughing smiling image japan language little figures text speak facebook twitter instagram messenger social media
A short history of the emoji. Image: Statista

Different skin colors have been available for emojis since 2015. 2014 saw the release of the anti-bullying emoji "eye in speech bubble" in cooperation with The Ad Council, which produces public service ennouncements in the U.S. Same-sex couples and families have been available since the first major emoji-release in 2010.

Today it is estimated that more than 5 billion emojis are used every day on Facebook and in Facebook Messenger, with New Year’s eve being the most popular day to use them, according to the social network. The most popular emoji on Facebook, as well as on Twitter, is the “laughing face with tears of joy”, as it is officially called, while the heart emoji reigns supreme on Instagram.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Arts and CultureIndustries in Depth
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

The artists and cultural leaders to look out for at the Annual Meeting of the New Champions 2024

Joseph Fowler

June 20, 2024


About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum