• COVID-19 may have raised awareness in business of disability inclusion.
• Many companies only sporadically take disability inclusion-related actions.
• Disability inclusion is an integral part of achieving the SDGs.
We are six months on from the beginning of the COVID-19 pandemic. Beyond the rollercoaster ride the coronavirus has put the whole world on, it has specifically thrown a spotlight on and sharply exacerbated inequalities globally – significantly impacting progress towards achieving the Sustainable Development Goals (SDGs) by the 2030 deadline.
But it has also awakened a collective empathy across society, as so many came to understand that the isolation and exclusion they were experiencing during social distancing and lockdowns was the daily reality for many. Particularly the 15% of the global population with some form of disability.
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Recent findings from The Valuable 500 signatory disability inclusivity and accessibility tracker highlight the impact of COVID-19 on diversity and inclusion. These conclude that 39% of companies are now more aware than ever of the needs of people with disabilities and are accelerating their actions and commitments to disability inclusion and accessibility. Changing perceptions around remote and flexible working, as well as a growing realization of the importance of an inclusive and diverse corporate culture have both been identified as contributing factors for this trend.
Communities came together to support and include the most vulnerable and in need – and businesses stepped forward to play their part. Commendable examples include Sainsbury’s reserving hours for elderly and vulnerable customers, to O2’s UK Zero Rates Data Usage scheme, enabling customers to access important websites, including disability support sites, without tapping into their data allowance.
Now, we need to see these initiatives towards disability inclusion translated into long-term actions across the business supply chain – from company culture and employment to representation in marketing materials and external communications.
However, while there may be a positive picture, the research also highlighted some worrying statistics. While two in three signatories have featured people with disabilities in their marketing communications, only one in 10 routinely do so. Disability inclusion cannot be something businesses address once with one initiative, and then move on from.
It is more imperative than ever that as businesses globally look to regroup and re-evaluate for post-COVID recovery, achieving the SDGs as a collective is firmly embedded within their leadership agendas – and disability inclusion is instrumental in this.
The world has only 10 years left to achieve the goals of the UN’s 2030 Agenda for Sustainable Development established in 2015, but progress is currently not on track to do so.
The Trade and Development report from the UN Conference on Trade and Development (UNCTAD) secretariat has highlighted that the COVID-19 pandemic will in all likelihood “reverse much of the economic and social progress already made” towards achieving the SDGs. The report estimates that economic and social disruptions due to the coronavirus have resulted in approximately $6 million in global trade.
Disability is included in five of the SDGs, including goal 8, promoting inclusive economic growth, full and productive employment allowing persons with disabilities to fully access the job market; and 10, emphasizing the social, economic and political inclusion of persons with disabilities. Additionally, “persons with disabilities” or “disability” are specifically mentioned 11 times throughout the 2030 Agenda for Sustainable Development.
It’s crystal-clear that disability inclusion must not be considered by businesses as just a “nice to have” initiative. In fact, I would go as far as to say it’s critical to future-proofing business’s sustainability and growth. It is also critical to achieving the SDGs holistically. We must consider the bigger picture here.
For example, achieving goal 10 – which includes the political, economic and social inclusion of people with disabilities – doesn’t only mean one less SDG to meet. It means unlocking the talent and potential of a vast community that can significantly contribute to the work being done to meet SDGs across industries globally.
There is reason to be hopeful that businesses are aware of how critical disability inclusion is to achieving a sustainable, inclusive global society for all. The latest data from The Valuable 500 reveals that 86% of businesses surveyed believe that disability inclusion is important to their business strategy. But there is still much work to be done by the business community, and challenges to be overcome when it comes to implementing this in practice.
What is the World Economic Forum doing to close the disability inclusion gap?
The power of business and leadership
The World Economic Forum Platform for Shaping the Future of the New Economy and Society aims to close the disability inclusion gap by driving business action, capturing and disseminating learnings, and leveraging leadership for scale. It serves as an accelerator for the Valuable 500, a global initiative putting disability on the business leadership agenda.
The value of 1.3 billion people
1.3 billion people across the world live with some form of disability – representing 17% of the global population, this is the largest minority group worldwide. Yet, only 4% of businesses are focused on making offerings inclusive of disability. As a result, people with disabilities are often disregarded as customers, deprived access to employment and the current global employment rate for disabled people is half that of non-disabled people. In the workplace, people with disabilities often experience unequal hiring and promotion standards, unequal pay for equal work and occupational segregation.
Beyond the moral imperative, there is a strong business case for disability inclusion. The cost of exclusion of people with disabilities represents up to 7% of GDP in some countries. With 28% higher revenue, double net income, 30% higher profit margins, and strong next generation talent acquisition and retention, a disability-inclusive business strategy promises a significant return on investment.
A new standard for workplace equality
The Valuable 500 is the global collective of companies committed to disability inclusion. It aims to engage 500 private sector corporations to be the tipping point for change and to unlock the business, social and economic value of the 1.3 billion people living with disabilities across the world. The Valuable 500 work together to:
- Provide peer support to executive business leaders to increase their confidence and competence in disability inclusion
- Operationalize disability inclusion across the value chain by providing insights, analysis and tools for companies to advance their disability inclusion efforts
- Share best practices and benchmarks to assist companies in meeting their commitments and responsibilities to disability inclusion.
The initiative was launched at the World Economic Forum’s Annual Meeting in Davos in 2019 and has more than 360 companies committed to date.
Disability inclusion is not a tick-box exercise – it must be consistently integrated into day-to-day decisions across the business supply chain as the norm if companies are serious about the business of growth and about fully achieving the SDGs in time.
This could be the decade of disruption – the decade that leaves no one behind. This can only be achieved if we are willing to tear apart what separates us, and see the interconnection of our systems and the intersectionality of humanity.