Future of Media, Entertainment and Sport

Sports as a service: Will COVID-19 change how we watch sports?

A crowded sporting calendar and a multitude of networks providing content suggests TV packages may no longer be delivering value to viewers. Image: Unsplash

Stefan Brambilla Hall
Project Lead, Media, Entertainment and Sport, World Economic Forum Geneva
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Future of Media, Entertainment and Sport

Table from Sportsmediawatch.com showing that TV viewing figures across virtually all sports have dropped during the pandemic.
Once live sports matches resumed, TV viewing figures showed a decrease in demand across almost every major sport. Image: Numbers from Nielsen, NBA Finals avg. from LA Times 10.13/sportsmediawatch.com
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Growth in media rights show that the major leagues in the US have maximized what they have - US rights increased almost 150% between 2006 and 2018. Image: Statista
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Future of Media, Entertainment and SportCOVID-19
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