Write for Agenda

Image: Photo by Aryan Dhiman on Unsplash

Road to COP26


In the run-up to the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow on 31 October – 12 November 2021, the Forum is fostering public-private partnerships to take bold action on the escalating climate crisis.

As part of the race to net-zero, the Forum’s Climate Action Platform is helping businesses, governments, and NGOs accelerate and scale ambition and partnerships needed to drive a sustainable and inclusive future.

How to protect biodiversity, implement natural climate solutions and finance the transition to net-zero are just some of the important issues at stake. And while momentum is building, the commitment and action gap is still significant.

The Forum invites Partners, experts, members of civil society and other constituents to write for us in the run-up to COP26. We will be accepting related pitches from 27 September. Please submit your proposal by clicking on the button at the bottom of this page, and be sure to tag "Road to COP26" under "Events".

What is Agenda?

Where can you read articles on topics as varied as workplace homophobia or the ethical challenges in Artificial Intelligence? On what site would you see both analysis on Bangladesh’s digital economy and leadership advice from Britain’s youngest ever ambassador? What single platform can help you understand complex global issues such as climate change, trade and migration? Agenda.

The World Economic Forum’s Agenda content reflects, facilitates and informs the conversations that matter between well-intentioned, globally minded people. Our goal is to take some of the world’s most important issues and make them accessible to everyone.

We know there’s an appetite for this type of content: our blog is visited by almost 5 million people every month. If you write for us you’ll be joining Nobel laureates, leaders of international organizations and UN bodies, cultural leaders, academics and heads of state.


We're looking for pieces that are:

Engaging: it doesn’t matter whether you’re writing about ant colonies or killer robots, as long as you do so in a way that will appeal to a broad audience.

Well-written, well-argued: you’ll draw readers in with an interesting argument that flows towards a clear conclusion

Aimed at an intelligent reader, without presuming specialist knowledge: remember, it’s about making a niche topic appealing and accessible

Written for a web environment: hyperlink to your source material and include at least one chart, figure or other graphic that helps illustrate your arguments

Backed up with specific examples or personal experience: particularly any case studies that can bring the piece to life or reflections on how this issue affected you directly

800-1,000 words in length: Concise writing forces you to prioritise and clarify your argument - there’s a reason this length tends to be the most widely read.


We're not looking for:

PR: we don’t want to hear about your company’s latest product or an event you organized. If you use your organization’s work to illustrate a point you also need to work in other examples

Ideas we’ve already featured on Agenda: all pieces should address a new topic or put a fresh spin on an old one

Stories with a narrow appeal: this doesn’t mean we don’t want to hear about niche topics – we just want you to find an angle that will appeal to a broad audience

Jargon: “If you can’t explain something simply, you don’t understand it well enough.” At least that’s what Einstein said, and who are we to argue with him?

Lack of authority: It’s best to stick to your areas of expertise and experience.


What's worked in the past?

All of the examples we’ve hyperlinked throughout these guidelines have performed really well in terms of both views and reading time (a good measure of quality). Have a read through them and see if they provide inspiration. You might also want to consider following one of these formats:

Pitching

Please submit a detailed pitch through this portal, outlining the three key points you intend to address in your article. We urge you to read through recent Agenda articles related to your topic of interest to ensure that you don’t pitch a duplicate idea. You can check out what we publish on popular topics such as economics, the Fourth Industrial Revolution and the environment. Due to a high volume of pitches, we unfortunately cannot accept all submissions.

What happens after I send my pitch?

We aim to review and get back to you within two weeks. The best pieces take time to review, write, edit and package, so if your idea is tied to a particular event, please make sure to share it with us at least a month before you’re aiming to have your piece published. If we commission your article, you’ll be invited to submit your draft to an editor by email.

If you have any other questions, please don’t hesitate to e-mail ForumEditorialTeam@weforum.org.

Our publishing terms:

  • We publish under creative commons and share the right to republish with non-commercial publishers.
  • Please send us a Word doc or google doc with the author’s name and title on the top. We can’t consider drafts of more than 1,000 words
  • Sources must be hyperlinked not referenced as footnotes.
  • We can’t consider multiple drafts - please make sure you’re happy with your final draft before sending.
  • If you realise there is a factual error in your draft please email us flagging up where the mistake is and how to fix it - do not send a new draft.
  • We will share major edits and queries before publishing but will make minor changes for clarity, flow and house style without approval.
  • We carefully choose headlines and images that reflect your work while making an impact with our audience. While you’re welcome to make suggestions or flag up sensitivities, we retain editorial control.
  • We can coordinate timing to tie in with an embargo or news peg. However, we can’t give a specific publication day for non-embargoed blogs linked to Davos and our regional events as we publish such a high volume.
  • We’ll send you a link once your blog is published - please share on social media. You’re welcome to repost the text in full on your own or your organization’s blog with a link back to the original.

Subscribe for updates

A weekly update of what’s on the Global Agenda

© 2021 World Economic Forum

Privacy Policy & Terms of Service