What is Agenda?
Where can you read articles on topics as varied as the future of work or the ethical challenges in Artificial Intelligence? On what site would you see both analysis on the digital economy in rural India and leadership advice from top CEOs? What single platform can help you understand complex global issues such as climate change, trade and migration? Agenda.
The World Economic Forum’s Agenda content reflects, facilitates and informs the conversations that matter between well-intentioned, globally minded people. Our goal is to take some of the world’s most important issues and make them accessible to everyone.
We know there’s an appetite for this type of content: our blog is visited by almost 5 million people every month. If you write for us, you’ll be joining Nobel laureates, leaders of international organizations and UN bodies, cultural leaders, business luminaries, academics and heads of state.
We're looking for pieces that are:
Well-written, well-argued: you’ll draw readers in with an interesting argument that flows towards a clear conclusion
Aimed at an intelligent reader, without presuming specialist knowledge: remember, it’s about making a niche topic appealing and accessible
Written for a web environment: hyperlink to your source material and include at least one chart, figure or other graphic that helps illustrate your arguments
Backed up with specific examples or personal experience: particularly any case studies that can bring the piece to life or reflections on how this issue affected you directly
800-1,000 words in length: Concise writing forces you to prioritise and clarify your argument - there’s a reason this length tends to be the most widely read.
We're not looking for:
PR: we don’t want to hear about your company’s latest product or an event you organized. If you use your organization’s work to illustrate a point you also need to work in other examples
Ideas we’ve already featured on Agenda: all pieces should address a new topic or put a fresh spin on an old one
Stories with a narrow appeal: this doesn’t mean we don’t want to hear about niche topics – we just want you to find an angle that will appeal to a broad audience
Jargon: “If you can’t explain something simply, you don’t understand it well enough.” At least that’s what Einstein said, and who are we to argue with him?
Lack of authority: It’s best to stick to your areas of expertise and experience.
What's worked in the past?
All of the examples we’ve hyperlinked throughout these guidelines have performed really well in terms of both views and reading time (a good measure of quality). Have a read through them and see if they provide inspiration. You might also want to consider following one of these formats:
- A provoking Op-Ed: What everyone misses when it comes to cyber attacks
- A numbered list: 4 ways artificial intelligence could transform manufacturing
- A prediction: This is what the future holds for cryptocurrencies
- An explainer-style piece: Inflation’s paradigm shift, explained
- A summary of research: Landmark study shows the circular economy can halt biodiversity loss
- A question to be answered: Is ASEAN on the cusp of fulfilling its long-held promise?
Please submit a detailed pitch through this portal, outlining the three key points you intend to address in your article. We urge you to read through recent Agenda articles related to your topic of interest to ensure that you don’t pitch a duplicate idea. You can check out what we publish on popular topics such as economics, the Fourth Industrial Revolution and the environment.
What happens after I send my pitch?
If your pitch is NOT tied to a World Economic Forum event or meeting
We aim to get back to you on your pitch within two weeks. If we commission your article, you’ll be invited to submit your final draft to us by email. The best pieces take time to review, edit and package, so please make sure to share your draft with us at least two weeks before you’re aiming to have it published.
If your pitch IS tied to a World Economic Forum event or meeting
Please adhere to the specified deadlines to submit pitches and final drafts.
Due to a high volume of pitches, we unfortunately cannot accept all submissions. If you have any other questions, please don’t hesitate to e-mail ForumEditorialTeam@weforum.org.
Our publishing terms:
- We publish under creative commons and share the right to republish with non-commercial publishers.
- Please send us a Word doc or google doc with the author’s name and title on the top. We can’t consider drafts of more than 1,000 words
- Sources must be hyperlinked not referenced as footnotes.
- We can’t consider multiple drafts - please make sure you’re happy with your final draft before sending.
- If you realise there is a factual error in your draft please email us flagging up where the mistake is and how to fix it - do not send a new draft.
- We will share major edits and queries before publishing but will make minor changes for clarity, flow and house style without approval.
- We carefully choose headlines and images that reflect your work while making an impact with our audience. While you’re welcome to make suggestions or flag up sensitivities, we retain editorial control.
- We can coordinate timing to tie in with an embargo or news peg. However, we can’t give a specific publication day for non-embargoed blogs linked to Davos and our regional events as we publish such a high volume.
- We’ll send you a link once your blog is published - please share on social media. You’re welcome to repost the text in full on your own or your organization’s blog with a link back to the original.