Write for Agenda

Where can you read articles on topics as varied as the future of work or the ethical challenges in Artificial Intelligence? On what site would you see both analysis on the digital economy in rural India and leadership advice from top CEOs? What single platform can help you understand complex global issues such as climate change, trade and migration? Agenda.

The World Economic Forum’s Agenda content reflects, facilitates and informs the conversations that matter between well-intentioned, globally minded people. Our goal is to take some of the world’s most important issues and make them accessible to everyone.

We know there’s an appetite for this type of content: our blog is visited by almost 5 million people every month. If you write for us, you’ll be joining Nobel laureates, leaders of international organizations and UN bodies, cultural leaders, business luminaries, academics and heads of state.

The Forum will convene the 14^th Annual Meeting of the New Champions in Tianjin, People’s Republic of China, on 27-29 June 2023. It will be the first in-person gathering in Asia since the beginning of the COVID-19 pandemic.

Individuals or organizations participating in the meeting are invited to pitch ideas for blogs. If your submission has been commissioned, we'll need the final draft from you by 9 June.

The programme will be built around the following thematic pillars: Rewiring Growth; China in the Global Context; Energy Transition and Materials; Safeguarding Nature and Climate; Post-Pandemic Consumers; Deploying Innovation.

Engaging: it doesn’t matter whether you’re writing about the energy transition or global risks, as long as you do so in a way that will appeal to a broad audience.

Well-written, well-argued: you’ll draw readers in with an interesting argument that flows towards a clear conclusion.

Aimed at an intelligent reader, without presuming specialist knowledge: remember, it’s about making a niche topic appealing and accessible.

Written for a web environment: hyperlink to your source material and include at least one chart, figure or other graphic that helps illustrate your arguments.

Backed up with specific examples or personal experience: particularly any case studies that can bring the piece to life or reflections on how this issue affected you directly.

800-1,000 words in length: Concise writing forces you to prioritise and clarify your argument - there’s a reason this length tends to be the most widely read.

PR: we don’t want to hear about your company’s latest product or an event you organized. If you use your organization’s work to illustrate a point you also need to work in other examples.

Ideas we’ve already featured on Agenda: all pieces should address a new topic or put a fresh spin on an old one.

Stories with a narrow appeal: this doesn’t mean we don’t want to hear about niche topics – we just want you to find an angle that will appeal to a broad audience.

Jargon: “If you can’t explain something simply, you don’t understand it well enough.” At least that’s what Einstein said, and who are we to argue with him?

Lack of authority: It’s best to stick to your areas of expertise and experience.

All of the examples we’ve hyperlinked throughout these guidelines have performed really well in terms of both views and reading time (a good measure of quality). Have a read through them and see if they provide inspiration. You might also want to consider following one of these formats:

Please submit a detailed pitch through this portal, outlining the three key points you intend to address in your article. We urge you to read through recent Agenda articles related to your topic of interest to ensure that you don’t pitch a duplicate idea. You can check out what we publish on popular topics such as economics, the Fourth Industrial Revolution and the environment.

If your pitch is NOT tied to a World Economic Forum event or meeting

We aim to get back to you on your pitch within two weeks. If we commission your article, you’ll be invited to submit your final draft to us by email. The best pieces take time to review, edit and package, so please make sure to share your draft with us at least two weeks before you’re aiming to have it published.

If your pitch IS tied to a World Economic Forum event or meeting

Please adhere to the specified deadlines to submit pitches and final drafts.

Due to a high volume of pitches, we unfortunately cannot accept all submissions. If you have any other questions, please don’t hesitate to e-mail ForumEditorialTeam@weforum.org.