Retail, Consumer Goods and Lifestyle

3 reasons why consumer demand matters for the post-COVID-19 recovery

Pedestrians wearing protective face masks, amid the coronavirus disease (COVID-19) pandemic, are seen at a shopping district in Osaka, Japan, in this photo taken by Kyodo April 7, 2021. Mandatory credit Kyodo/via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. MANDATORY CREDIT. JAPAN OUT. - RC2ZQM9PPC17

The COVID-19 pandemic put consumer spending in the spotlight Image: REUTERS

Jaana Remes
Partner, McKinsey Global Institute
Victor Fabius
Partner, McKinsey & Company
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Private consumption is expected to recover fastest in the US in all scenarios McKinsey analysed
Private consumption is expected to recover fastest in the US in all scenarios McKinsey analysed Image: McKinsey & Company
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Retail, Consumer Goods and LifestyleFuture of ConsumptionCOVID-19
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