Circular Economy

What is ‘circular denim’ and why are top brands redesigning jeans?

Demin jeans are seen hanging up in a shop.

It takes 3,781 litres of water to make a single pair of jeans. Image: Unsplash/Jason Leung

Sean Fleming
Senior Writer, Formative Content
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The ‘circular denim’ approach will reduce the amount of clothing currently ending up in landfill.
The ‘circular denim’ approach will reduce the amount of clothing currently ending up in landfill. Image: Ellen MacArthur Foundation
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Nudie’s commitment to mending people’s jeans has saved 50,000kg of clothing from landfill.
Nudie’s commitment to mending people’s jeans has saved 50,000kg of clothing from landfill. Image: Nudie Jeans
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Circular EconomyFuture of the EnvironmentEconomic Progress
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1:30

This Indian Start-Up Turns Rice Waste Into Biodegradable Packing Foam

Bontu Yousuf, Sophia Simmons, Olya Van Houten and Salma Melissa Mohammadiyan

April 13, 2023

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