Future of Media, Entertainment and Sport

Tokyo 2020: How social media has helped Olympic athletes find their voice

Tennis - Australian Open - First Round - Melbourne Park, Melbourne, Australia - January 20, 2020 Japan's Naomi Osaka looks at her mobile phone before her match against Czech Republic's Marie Bouzkova

Gen Z athletes, born into the social media boom, can connect directly with their millions of followers to share personal insights online. Image: REUTERS/Issei Kato

Katharine Cox
Head of department of Humanities and Law, Bournemouth University
Carly Stewart
Senior Academic in Sociology of Sport, Bournemouth University
Dinusha Mendis
Professor of Intellectual Property and Innovation Law and Co-Director, The Jean Monet Centre of Excellence for European Intellectual Property and Information Rights, Bournemouth University
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Simone Biles decided to put her mental health first the 2020 Tokyo Olympics when she withdrew from an event.
Preforming at the highest level can put huge amounts of pressure on young athletes. Image: Independent Photo Agency/Alamy

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Related topics:
Future of Media, Entertainment and SportMental HealthFourth Industrial Revolution
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