Tokyo 2020: How social media has helped Olympic athletes find their voice
Gen Z athletes, born into the social media boom, can connect directly with their millions of followers to share personal insights online. Image: REUTERS/Issei Kato
Dinusha Mendis
Professor of Intellectual Property and Innovation Law and Co-Director, The Jean Monet Centre of Excellence for European Intellectual Property and Information Rights, Bournemouth University
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:
Future of Media, Entertainment and Sport
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
The Agenda Weekly
A weekly update of the most important issues driving the global agenda
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.
More on Future of Media, Entertainment and SportSee all
Douglas Broom
August 18, 2023
Pete Holmes
August 16, 2023
Cathy Li and Minos Bantourakis
August 2, 2023
Antonio Zappulla and Joel Simon
May 10, 2023