Future of Media, Entertainment and Sport

Tokyo 2020: How social media has helped Olympic athletes find their voice

Gen Z athletes, born into the social media boom, can connect directly with their millions of followers to share personal insights online. Image: REUTERS/Issei Kato

Katharine Cox

Head of department of Humanities and Law, Bournemouth University

Carly Stewart

Senior Academic in Sociology of Sport, Bournemouth University

Dinusha Mendis

Professor of Intellectual Property and Innovation Law and Co-Director, The Jean Monet Centre of Excellence for European Intellectual Property and Information Rights, Bournemouth University


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Preforming at the highest level can put huge amounts of pressure on young athletes. Image: Independent Photo Agency/Alamy

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