Agriculture, Food and Beverage

Here's one simple way to encourage people to eat less meat

eat less meat

Adding appealing plant-based options to menus can encourage people to eat less meat Image: UNSPLASH/Will Esayenko

Rachel Pechey
Research Fellow in Behavioural Science, University of Oxford
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Agriculture, Food and Beverage

The more plant-based options on a menu, the more likely people will eat less meat
The more plant-based options on a menu, the more likely people will eat less meat Image: UNSPLASH/Natasha Kapur

eating less meat
More plant-based options can reverse the idea that meat-eating is the norm. Image: UNSPLASH/LikeMeat

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Agriculture, Food and BeverageFood SecurityUnited Kingdom
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