ESG

What is ‘greenhushing’ and is it really a cause for concern?

Not blowing smoke: 'greenhushing' may be on the rise. Image: REUTERS/Sandra Sebastian

John Letzing

Digital Editor, Strategic Intelligence, World Economic Forum

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It remains to be seen if greenhushing will have the same sort of staying power as its antithesis greenwashing.
It remains to be seen if greenhushing will have the same sort of staying power as its antithesis greenwashing. Image: World Economic Forum

Image: World Economic Forum
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