Retail, Consumer Goods and Lifestyle

Why do we measure consumer confidence and what does it tell us?

Thanks to COVID-19 and war in Europe, recent consumer confidence has been volatile.

Thanks to COVID-19 and war in Europe, recent consumer confidence has been volatile. Image: Pexels/Kampus Production

Douglas Broom
Senior Writer, Forum Agenda
Ian Shine
Senior Writer, Forum Agenda
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It’s hardly surprising that, thanks to COVID-19 and war in Europe, recent consumer confidence has been volatile.
It’s hardly surprising that, thanks to COVID-19 and war in Europe, recent consumer confidence has been volatile. Image: REUTERS/Willy Kurniawan

A graph showing how the consumer confidence index has declined from 2014 to 2022.
Due to COVID-19 and war in Europe, recent consumer confidence has been volatile. Image: OCED
Consumer confidence around the world
Consumer confidence has been falling around the world. Image: Visual Capitalist

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Retail, Consumer Goods and LifestyleFinancial and Monetary Systems
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