Circular Economy

Meet the 16 innovators that are leading the charge on circular transformation

AmorSui develops medical-grade, fully recyclable fabrics used to make sustainable Personal Protective Equipment (PPE).

AmorSui develops medical-grade, fully recyclable fabrics used to make sustainable Personal Protective Equipment (PPE). Image: AmorSui

Wesley Spindler
Managing Director, Global Sustainability Leadership, Accenture
Tara Baumgarten
Sustainability Strategy Manager, Accenture
Emilie Dam
Sustainability Strategy Consultant, Accenture
Our Impact
What's the World Economic Forum doing to accelerate action on Circular Economy?
The Big Picture
Explore and monitor how Circular Economy is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:


Listen to the article

  • The circular economy, which aims at reducing and eliminating waste while preserving and enhancing resources, can help us create a more sustainable world.
  • The Circulars Accelerator launched its applications for its third year on UpLink, the World Economic Forum's innovation platform. Out of over 350 applications, 16 innovators were chosen as the winning cohort of 2023.
  • Led by Accenture, The Circulars Accelerator is a 6-month programme helping circular economy entrepreneurs scale their solutions, in partnership with Ecolab, Anglo American, AWS and UpLink.

We are at a critical point in time where the world needs urgent action for the restoration of ecosystems to preserve people, nature, and the climate. However, we are reaching the limits of growth within existing consumption models. To build a more restorative and sustainable future, it is imperative that we unlock the power of the circular economy through radical innovation and partnerships, in what remains one of the most crucial drivers of sustainable development – the circular transformation.

Led by Accenture, in collaboration with Anglo American, Ecolab and AWS, and in partnership with the World Economic Forum and UpLink, The Circulars Accelerator is accelerating the circular transformation by connecting disruptive entrepreneurs with industry leaders to scale circular innovation across the ecosystem.

“A sustainable future cannot happen without circular innovation – therefore, we are incredibly proud to join other leading organizations to advance the circular agenda”

Darrell Brown, President and Chief Operating Officer, Ecolab

By supporting leading start-ups and fostering innovative partnerships, The Circulars Accelerator empowers and enables companies to move from insight to action-focused collaboration to reinvent business at scale and redesign entire value chains.

So far, the programme has made a number of meaningful advisory and commercial connections between innovators and the broader circular ecosystem, and this year will be the third iteration of the program. The 2023 cohort of 16 innovators was selected from over 350 applications and went through a highly competitive and rigorous evaluation process. Throughout the next six months, The Circulars Accelerator programme will provide these innovators with targeted business support and expert mentorship from industry leaders and circular experts to overcome key challenges, scale their circular solutions and impact, and re-think their value propositions.

If we are not innovating, we are not moving forward and we are not progressing as a society. For us, The Circulars is critical to accelerating that innovation, and we are proud to support the program”

Froydis Cameron-Johansson, Group Head of International Government and Sustainability Relations, Anglo American

Meet the 16 innovators from The Circulars Accelerator 2023, who are leading the charge on circular transformation.

374Water’s AirSCWO technology is a decentralized solution for treating and recovering resources from a broad range of organic waste feedstocks. Their solution takes organic waste through a supercritical water oxidation process that destroys all organics and hazardous chemicals, and the output water, minerals and energy can be sold for a variety of use cases.

AmorSui develops medical-grade, fully recyclable fabrics used to make sustainable Personal Protective Equipment (PPE), providing an alternative that can be spun back into other textile applications at the end of life. AmorSui has also developed an app for consumers to track the usage and washing of products.

Below Farm specializes in end-to-end mushroom cultivation solutions for arid climates in a waste-to- resource model by leveraging mycelium and desert cultivation technologies, as well as an indoor vertical indoor farming technique.

CIRT’s data-driven platform connects producers to the world’s first proprietary database of waste sheds, materials, and products so that retailers and large companies can make more informed packaging decisions based on what materials are most recoverable across their network.

EnviCore has developed a process that repurposes waste minerals from diverse mining operations into supplementary cementitious materials (SCMs) for use in the construction sector. This process transforms waste streams with negative economic value into a source of high-margin products.

Eco Panplas has developed a technological recycling process for plastic packaging of post-consumer lubricating oil that does not generate waste or water and creates value for contaminated plastics that previously did not have a recycling solution. The result is a high-quality, recycled raw material sold to make new oil packaging.

We hope to assist the 2023 cohort in addressing their most pressing challenges and to strengthen their digital and technological capabilities. Our goal is to test ‘the art of the possible’ and accelerate their path towards a circular economy

Ilan Gleiser, Circular Economy Lead at the Global Impact Computing Team, Amazon Web Services

Evolectric develops and deploys modular software and hardware that renews the life of existing commercial vehicles by transforming them into 100% electric. Evolectric also leverages analytics and machine learning to provide fleet intelligence, predictive analytics, and maintenance services.

GreenJams produces modular blocks of Agrocrete, a low-resource and carbon-negative building material made from crop residues like rice straw, bagasse, cotton stalks, and by-products of steel and power industries.

GreenPod Labs has developed “sachets” of active ingredients that can significantly slow the ripening process and extend the useful life when added to crates of harvested fruits and vegetables, reducing food waste. This is done by activating the defence mechanisms of the produce.

LimeLoop offers a smart shipping platform that combines reusable packaging with an IoT device to track deliveries and reverse logistics. The B2B service uses IoT devices to monitor temperature and delivery time, while their B2C service is a returnable mailbag that can be used hundreds of times and incorporates a simple return process.

Machine Compare is an e-commerce platform that enables industrial manufacturers to trade a variety of new, refurbished, and surplus parts (i.e., electrical, mechanical, etc.) through a ML-backed peer-to-peer marketplace. This avoids unnecessary parts being landfilled and enables products reuse.

MamaToto Cloth Diapers provides modern cloth diapers and laundering services with delivery across Nairobi, Kenya. MamaToto uses 100% East African cotton in their diapers and partners with a local non-profit to employ women to sew their diaper accessories. Their end-to-end solution aims to reduce both the cost and waste associated with single-use diapers.

Mandulis Energy offers crop processing services to farmers and procures agricultural waste that would have otherwise been burned. They then leverage biomass gasification processes to generate off-grid electricity from agricultural waste. By-products of this process are incorporated into alternative energy briquettes and sustainable fertilizers.

PadCare is a patented smart technology solution converting used menstrual hygiene products into by-products for various industries. It is the world’s first menstrual waste disposal service providing installed collection points, a reverse logistics system for collection, processing and recycling, and the production of secondary raw material.

Rebundle revolutionizes hair extensions by providing Braidbetter, a plant-based, US-made, safe, and comfortable alternative that is better for the scalp and the environment. Rebundle also collects plastic synthetic hair, which is downcycled into inputs for other consumer products.

Re-Fresh Global is pioneering a new approach to textile waste through an end-to-end and local microfactory system, where large volumes of low-value textile waste undergo an innovative conversion into high-value raw materials for a broad spectrum of industrial use.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Which technologies will enable a cleaner steel industry?

Daniel Boero Vargas and Mandy Chan

April 25, 2024

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum