Profit vs sustainability: Reconciling the sustainable transformation myth

Jun 14, 2023

Sustainability is increasingly perceived by business leaders as an important aspect of value creation. Image: Thomas Barwick/Getty Images

Jill Rademacher

Head of Social Impact, Foundations, World Economic Forum

Debra McCormack

Global Board Effectiveness and Sustainability Lead, Accenture

Cyrus Suntook

Strategy Senior Manager, Responsible Leadership Fellow, Accenture

A hand holding a looking glass by a lake

Crowdsource Innovation

Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:

Better Business

Listen to the article

Have you read?

Business as usual is increasingly being viewed by leaders as more complex and costly than transitioning to sustainable practices. Image: CloudArmy, Accenture

70% of executives consider the next-gen approach important for adopting sustainable business models. Image: CloudArmy, Accenture

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.