What it will take to create the regenerative agriculture economy
Regenerative agriculture delivers real results on farms. Building the market to reward them at scale requires companies, investors and governments to act.
Santiago Gowland is the CEO of the Rainforest Alliance. He has built a career focused on driving organizational innovation, building mission-driven brands, and advancing sustainability strategies. Prior to joining the Rainforest Alliance, Gowland served as Executive Vice President for Latin America and global innovation at The Nature Conservancy, where he led the Latin American Conservation Council in addressing environmental challenges like water security and sustainable food production. He has also led sustainable business innovations for major global brands such as Unilever, Nike, and Estée Lauder. Gowland holds a law and political science degree from UCA and an MBA from Thunderbird School of Global Management.
Regenerative agriculture delivers real results on farms. Building the market to reward them at scale requires companies, investors and governments to act.
With the new EU directive coming into force, rigorous third-party certification will be key for companies that want to build trust.
To move beyond greenwashing, businesses must adopt clear, measurable frameworks that provide concrete evidence of their regenerative agriculture progress
Nature-based solutions help protect and restore ecosystems to address socio-environmental issues but can policymakers do more to unlock their potential?

