Emerging Technologies

How CEOs and CIOs can lead the AI transformation together

Image: Nastuh Abootalebi/Unsplash

Julie Iskow
President & Chief Executive Officer, Workiva
Kim Huffman
Senior Vice-President, Chief Information Officer, Workiva
  • CEOs set the AI vision for the company, while CIOs apply knowledge of every part of the organization to build the processes that realize the vision.
  • Success depends on collaboration, clarity, and trust through frameworks that enable speed, structure, and measurable impact while avoiding chaos.
  • AI manifestos will help organisations scale AI responsibly and turn hype into lasting progress.

Leaders are under increasingly intense pressure to deliver and realize value from AI. The expectation to go all-in is immense -- from investors and boards to startups and legacy companies working to disrupt and transform.

It’s clear there is a mandate to use AI to transform how work gets done - improving efficiency internally and reshaping products and services for customers.

The real challenges are:

1. Aligning the company on the vision, strategy and value of AI.

2. Prioritizing and executing where AI drives the highest business impact.

Addressing these challenges requires partnership at the leadership level - specifically between a company's CEO and CIO. Together, they must be declarative about where the company is headed and how AI will play a vital role in getting there.

The CEO sets the vision and direction, which can both come to life in an AI manifesto and be embedded in the strategy. It might include how AI is part of the DNA of the organization, the approach to AI literacy and commitment to responsible use. The manifesto provides clarity that AI is not optional.

The CIO applies knowledge of every part of the company to build processes that fulfill the CEO’s vision and direction. Partnering, their role isn’t to chase every new trend but to ensure AI is grounded in purpose, centered on people and woven into business strategy—while building trust across the organization.

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Readiness begins with the right questions

With vision and direction in place, the CEO and CIO need to collaborate on defining high-priority use cases. Execution and strategy are inextricably linked; understanding this connection is essential for AI initiatives to achieve real impact.

Next, it's important to clarify a few fundamentals:

  • What outcomes are we trying to deliver? Whether it’s reducing costs, accelerating delivery, improving the customer experience, or targeting new growth vectors, every use case starts with defining the goal.
  • Which teams are ready to use AI? Do they have the necessary literacy and skills to use the tools effectively and are they aligned to the value of AI? Do they understand the opportunity for their own growth by leveraging AI?
  • What tools are available, accessible and effective? Companies may need to build, buy, or do a combination to meet their needs.
  • Where do we have the right data (and importantly the data foundation) needed to execute? To execute effectively, we need more than just access to data; we need the right data infrastructure. That means having a clear data approach, a solid framework and strong governance in place. Data must be clean, structured, accessible, actionable and accurate.
  • What are the second-order effects of AI? Keep in mind the impact of AI on your business model, operations, employees and customer experience.

Answering these questions positions leaders to make AI investments that are valuable, purposeful, aligned to business goals and built for lasting impact.

Building a repeatable process to enable speed without chaos

To move fast, we use a simple framework that filters AI opportunities sourced from across the organization based on alignment with priorities. A cross-functional team quickly evaluates feasibility against the value hypothesis. Those that move forward have clear metrics and are scoped for scaling.

Have you read?

Leading through FOMO and FOBO

No matter the use case, AI introduces two big fears among all of us: FOMO (Fear of Missing Out) and FOBO (Fear of Becoming Obsolete). Many people admit feeling left behind if they’re not embracing the latest AI trends.

The best antidote to both is transparency and deliberate communication starting at the top. The noise is relentless, making it critical for leaders to prioritize goals and share them clearly. This is where the manifesto comes into play. Executive alignment guides not just the technology decisions but it also prepares individuals and teams for change. The “why” of AI implementation matters as much as the “how.”

The shared leadership imperative

AI is the leadership challenge of our time. There will be winners and losers. The strong, driven, forward-looking leaders can rise to this challenge and not just survive the AI tsunami, but thrive.

But they can’t do it alone. Real impact demands a shared playbook and trust that connects every layer of the organization - and that starts with the CEO and CIO partnership. Leaders must be ready to rewrite old rules when AI changes what customers and stakeholders expect.

That’s how you move fast without losing your foundation. And that’s how you scale AI with trust, turning it from hype into real progress that lasts.

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The views expressed in this article are those of the author alone and not the World Economic Forum.

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