
在不断变化的世界中,未来旅游业的四种可能情景
自疫情以来,旅游与旅行行业的增长已经复苏,但它如今必须开辟未来的新道路。世界经济论坛和科尔尼公司发布的一份新白皮书,为旅游业的未来设想了四种情景。这份白皮书探讨了地缘政治紧张局势、经济挑战、可持续发展努力和数字化将如何影响旅游业。
With a background in engineering, Mauricio Zuazua has always enjoyed solving problems. And for 25 years he’s been doing just that with business and public-sector leaders in the Americas, Asia, Middle East, and Africa. “I love figuring out how the combination of people, institutions, and innovation develops national agendas and economies,” says Mauricio, “and I get to solve that puzzle every day in different parts of the world, which gives me a great sense of purpose.”
In the public sector, he has supported leaders on national transformation programs including policy, strategy, design, and execution of major urban, mobility, security, and industrial infrastructure and institutions to make countries more livable, safe, sustainable, and connected. His work with the private sector centers around strategy development and implementation, organizational transformation, and post-merger integration.
For Mauricio, consulting with Kearney is all about making an impact. “Working with clients and colleagues who believe we can change the world together is the best motivation. I get a tremendous amount of inspiration from that. Transformation and change are hard—nobody likes the idea of someone coming in to tell you to change. But when we bring together our clients’ teams with the best experts in the world, a common purpose, a lot of heart, and the right values, the transformation rather than painful becomes enjoyable. It’s almost like magic.”
自疫情以来,旅游与旅行行业的增长已经复苏,但它如今必须开辟未来的新道路。世界经济论坛和科尔尼公司发布的一份新白皮书,为旅游业的未来设想了四种情景。这份白皮书探讨了地缘政治紧张局势、经济挑战、可持续发展努力和数字化将如何影响旅游业。
El sector de viajes y turismo está en alza, pero las tensiones geopolíticas y la digitalización podrían desestabilizarlo. Estos son los escenarios posibles para el sector.
パンデミック以降、旅行・観光セクターの成長は回復しましたが、今後は自らの将来像を明確に描く必要があります。世界経済フォーラムの新たな白書では、旅行・観光産業に対する4つの将来シナリオをモデル化。地政学的緊張、経済的課題、持続可能性への取り組み、デジタル化が、旅行・観光セクターの将来をどのように形作っていくかを考察しています。
The travel and tourism sector is thriving, but geopolitical tensions and digitalization could destabilize it. Here are four possible scenarios for the future of travel.
新冠肺炎疫情过后,旅游业不仅得到了发展,而且还在促进符合可持续发展的增长。旅游业促进了跨地域的文化交流,并提高了个人的幸福感。旅游业内在的互联互通性依赖于利益相关方的生态系统,因此必须顺应价值链进行有效合作。
Apoyándose en un ecosistema global de partes interesadas, el sector turístico pospandémico promueve un crecimiento alineado con los principios del desarrollo sostenible.
旅行・観光セクターは、パンデミック後に拡大するとともに、持続可能な開発に沿った成長も促進しています。旅行や観光が、地理的な隔たりを超えた文化交流を促進し、個人の幸福と福祉を向上。この業界の本質的な相互関連性は、ステークホルダーのエコシステムに支えられています。存続には、バリューチェーン全体の協力が不可欠です。
Resting on an ecosystem of global stakeholders, the post-pandemic tourism sector promotes growth aligned with sustainable development principles
The established “plan and execute” approach must be enhanced with new “sense and respond” capabilities
Companies must shift away from owning assets to sharing and collaborating, even with their competitors
The Fourth Industrial Revolution will create more opportunities for countries and corporations to jump ahead with new technology.
The Middle East and North Africa's youthful, fast-urbanizing population are perfectly placed to embrace technology and reap the rewards of the Fourth Industrial Revolution.










