This start-up uses 'track and trace' to keep plastic out of the ocean

CleanHub is pioneering a track-and-trace model to tackle ocean-bound plastic pollution. Its AI-driven system monitors and manages plastic waste collection in developing countries, where formal waste services are often lacking.

Plastic collectors register each bag using QR codes and photos, allowing CleanHub’s platform to analyze the volume and density of waste. At sorting plants, recyclables are sold, and the rest is used as alternative fuel, replacing coal and gas.

CleanHub’s newest center in Kerala aims to recover 6,000 tonnes of plastic waste annually. With advanced monitoring technology, it serves as a model for efficient, scalable operations in underserved regions.

With over 16,000 tonnes of plastic recovered so far, CleanHub is not only reducing pollution but also creating jobs and reclaiming valuable materials—resources worth up to $120 billion globally.