This app uses games to teach young people skills they need for the future

Goodwall is empowering over 3 million users in 150 countries with the skills they need for the future—using games. Through engaging, gamified challenges, users develop essential capabilities in AI, problem-solving, communication, and more—often without even realizing they’re learning.

Described as “LinkedIn for the TikTok generation,” Goodwall blends social connection with intentional learning. Its design keeps young people motivated, making skill-building enjoyable and self-driven. The result: users have fun while gaining real-world abilities for a rapidly evolving job market.

With nearly 60% of workers needing to reskill this decade, skills in AI, financial literacy, green tech, and creativity are becoming more vital than ever. Goodwall co-creates programs with partners like the UN, governments, and global companies to ensure learners are job-market ready.

A flagship initiative, AI For Life, encourages users to apply AI in meaningful ways—from sustainable agriculture to personal productivity. Participants learn from curated content, share videos, and complete quizzes to show mastery. The goal is to empower the AI-native generation to shape an inclusive, sustainable future.

Goodwall, a World Economic Forum Technology Pioneer, is part of the global effort to prepare young people for a world where 170 million new jobs will emerge by 2030—even as 92 million are displaced.

Watch the video to see how gamified learning is shaping tomorrow’s workforce.