Jayasree K. Iyer
July 9, 2025
Worldwide, kids don’t get enough exercise. This UK project shows how to change that
This video is part of: Centre for Health and Healthcare
The JU:MP project ran for 4 years in Bradford, a city of 560,000 people in northern England. It targeted more than 30,000 children aged 5-14 in 8 multicultural and economically deprived neighbourhoods.
Around the world, most kids don’t get enough exercise. But one initiative in Bradford, UK, shows this can be changed with the right approach.
JU:MP helped kids move more in diverse communities
The JU:MP project focused on over 30,000 children aged 5–14 in eight underprivileged neighborhoods. Over four years, participating children became active for 70 extra minutes each week and reduced weekend inactivity by 21 minutes a day—results stronger than any comparable program.
A multifaceted and inclusive strategy
The project involved kids in designing new play areas, partnered with 57 schools, and organized inclusive community events. It created 12 new green spaces and collaborated with faith schools to weave physical activity into religious life.
Why physical activity matters for kids
Being active boosts mental health, improves academic performance, and lowers the risk of chronic diseases. Yet globally, 81% of kids aged 11–17 fall short of daily activity guidelines.
A wider role for workplaces
The World Economic Forum’s Healthy Workplaces Initiative highlights how employers can support active lifestyles—not just for their staff, but for the next generation too.
Watch the video to see how JU:MP is inspiring global change in children’s health.
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