Youth Perspectives

Who are the future consumers of South-East Asia?

Residents shop inside Robinsons mall in Las Pinas, Metro Manila, February 28, 2016.

By 2030 two tribes will dominate Asia's consumer class. Who are they? Image: REUTERS/Erik De Castro

Ali Potia
Partner, McKinsey & Company
Jaana Remes
Partner, McKinsey Global Institute
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Youth PerspectivesASEANRetail, Consumer Goods and Lifestyle
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