Agriculture, Food and Beverage

This is how Kimbal Musk is using shipping containers to inspire millennials

Kimbal Musk, co-founder of The Kitchen Community, speaks during a session titled "To Infinity and Beyond: Jeff Skoll talks with Elon and Kimbal Musk" at the Milken Institute Global Conference in Beverly Hills, California April 29, 2013.  REUTERS/Fred Prouser  (UNITED STATES)

Kimbal Musk, brother of Elon Musk, has created a company which uses shipping containers for urban farming. Image: REUTERS/Fred Prouser

Rob Smith
Writer, Forum Agenda
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Agriculture, Food and Beverage?
The Big Picture
Explore and monitor how Agriculture, Food and Beverage is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Agriculture, Food and Beverage

Farmers are ageing fast. In the United States, for example, the average age of the person primarily responsible for the day-to-day running of a farm (principal operator) increased from 50 in 1982 to 58 in 2012.

Image: United States Department of Agriculture

Data compiled by the United States Department of Agriculture also shows the number of principal operators aged 55-64 increased from around 596,000 in 2007 to just over 608,000 in 2012.

Among those aged 25-34, roughly 109,000 were categorized as principal operators in 2012, the USDA finds. For those under the age of 25, this figure drops to just 10,714, which is down from 11,878 in 2007.

Image: United States Department of Agriculture

According to Kimbal Musk, brother of tech billionaire Elon Musk, farming isn’t a career path many millennials have ever considered.

Speaking to the World Economic Forum about this issue last year, Musk vowed to get more young people interested in farming through Square Roots, a project he launched in 2016 alongside business partner Tobias Peggs.

Square Roots, which is located in Brooklyn, New York, provides space inside refurbished shipping containers for the next generation of farmers to grow produce.

Kimbal Musk (centre) alongside Square Roots students Image: The Kitchen

Each container has the capacity to yield more than more 22kg of leafy greens each week and only needs about 30 litres of water per day, Square Roots says.

The company offers 10 young farmers at a time the chance to take part in a 13-month curriculum, which includes skills-based education, professional development plans, and experiential learning across four pillars: farming, business, community, and leadership.

Image: Square Roots

The aim, according to a blog on the company’s website, is to empower people through the growth of “real food”.

The blog says: “People want real, local food – food you can trust to nourish your body, the community, and the planet. And they want it all year round, grown in the cities where they live.”

Urban farming

Growing food in this way – known as urban farming – is fast becoming a global phenomenon, and is common in many developing countries.

The UN Food and Agriculture Organization estimates that 800 million people grow food in and amongst high-rises and on rooftops.

This revolutionary practice was also listed among the World Economic Forum’s Top 10 Urban Innovations in 2015, with the report arguing that a simple way to reduce food waste was to move the farm to the consumer’s doorstep.

Image: Facebook
Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Agriculture, Food and BeverageCities and Urbanization
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Nearly 15% of the seafood we produce each year is wasted. Here’s what needs to happen

Charlotte Edmond

April 11, 2024

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum