How the power of sport can bring us together and drive social justice

Jan 8, 2021

A man wearing a protective face mask gets ready to ski at Ski Dubai, following the outbreak COVID-19 in Dubai, United Arab Emirates, May 28, 2020.

A man gets ready to ski at Ski Dubai, following the outbreak COVID-19 in Dubai, United Arab Emirates, May 28, 2020. Image: REUTERS/Ahmed Jadallah

Hesham Zafar

Lead, Digital Trust, World Economic Forum

Ahmed Medien

Project Fellow, Media, Entertainment and Sport, World Economic Forum Geneva

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Image: Nielsen US Promoting Racial Equality in Sports Study, July 2020, N = 1,000

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The uniquely unifying power of sports, and why it matters

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It's time to change the way we think about the value of media

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