P&G's Europe president on scaling better consumer products for a more sustainable planet

Loic Tassel, President of Europe for Procter & Gamble Co Image: P&G

Linda Lacina

Digital Editor, World Economic Forum


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P&G's reusable and refillable aluminum bottle system was announced at scale this fall.
P&G's reusable and refillable aluminum bottle system. Tassel said finding the right external suppliers for the pouch and aluminum took many months but remains a Image: P&G

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LeadershipLeadershipRetail, Consumer Goods and LifestyleSDG 12: Responsible Consumption and ProductionFuture of Consumption


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