The growth triple play: Creativity, analytics, and purpose

A creative approach can help boost growth. Image: REUTERS/Ralph Orlowski

Biljana Cvetanovski

Partner, Mckinsey and Company

Brian Gregg

Senior Partner, Mckinsey and Company

Jesko Perrey

Senior Partner, Mckinsey and Company

Orsi Jojart

Associate Partner, London

Eric Hazan

Senior Partner, McKinsey & Company


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The effects of the triple play strategy from 2018-2019. Image: Mckinsey & Company
The effects of the triple play strategy from 2019-2020. Image: Mckinsey & Company

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The advantages of infusing creativity with analytics. Image: Mckinsey & Company

The advantages of deploying analytics with purpose. Image: Mckinsey & Company

The benefits of finding power in purpose. Image: Mckinsey & Company

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