Geographies in Depth

These are the world's biggest e-commerce markets

a picture of a woman using her credit card to buy something online

Worldwide, e-commerce is expected to grow at an average of 47% in the next five years. Image: Unsplash/ Pickawood

Katharina Buchholz
Data Journalist, Statista
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  • China biggest e-commerce market, according to figures from the Statista Digital Market Outlook.
  • In 2020 e-commerce sales in China stood at $1.3 trillion and that number is projected to increase to almost $2 trillion by 2025.
  • Worldwide, e-commerce is expected to grow at an average of 47% in the next five years.
  • The Asian market is expected to grow at 51%, with Europe and North America growing by 42% and 35% respectively.

China is by far the biggest e-commerce market in the world as seen in figures from the Statista Digital Market Outlook. Last year, e-commerce sales in the country stood at $1.3 trillion and that number is projected to increase to almost $2 trillion by 2025. This would mean that in 4 years, almost every second e-commerce dollar could be spent in China.

Revenues generated in China make up the majority of the Asian market. Yet, other markets on the continent are already growing at a faster rate than the Chinese market. Chinese growth remains above the world average, however.

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The Asian market is expected to grow at 51%. Image: Statista

In Europe and the U.S., e-commerce is expected to grow by 35 percent to 42 percent in five years, below the world average of 47 percent.

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