Climate Action

'This is different': John Kerry launches First Movers Coalition at COP26

COP26:Borge Brende, President of the World Economic Forum with US President Joe Biden meets Borge Brende, President of the World Economic Forum Secretary John Kerry, Jeff Bezos of Amazon and Bill Gates in a private meeting at COP 26 in Glasgow ,Scotland Pictures Commissioned by Work Economic Forum Mark F Gibson / Gibson Digital images © Gibson Digital 2021.

Leaders from around the world have joined the First Movers Coalition at COP26. Image: Mark F Gibson / Gibson Digital

Kate Whiting
Senior Writer, Forum Agenda
Our Impact
What's the World Economic Forum doing to accelerate action on Climate Action?
The Big Picture
Explore and monitor how SDG 13: Climate Action is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

SDG 13: Climate Action

This article is part of: Forum COP26 Live
  • The First Movers Coalition has been launched at COP26.
  • The partnership between US Special Presidential Envoy for Climate John Kerry and the World Economic Forum will accelerate demand for zero-carbon technology.
  • Here's a summary of key talking points from the coalition's launch.

Businesses are a ‘critical component’ leading the race to net zero, John Kerry said, as he launched the First Movers Coalition at COP26.

The US Special Presidential Envoy for Climate and COP veteran sounded a note of optimism, saying: “There’s a dynamic setting into this COP, it’s different, there’s more energy, more focus, more sense of urgency than I’ve seen at any of these meetings ever.

“And there is a critical component… for the first time, and in a massive way, the private sector is at the table and, frankly, leading in the way that even some governments are not.”


What’s the World Economic Forum doing about climate change?

Speaking at the launch event were:

Sumant Sinha, Chairman and Managing Director, ReNew Power Limited; Kara Hurst, Vice President, Worldwide Sustainability, Amazon; Anna Borg, President and Chief Executive Officer, Vattenfall AB; Brian T. Moynihan, Chairman and Chief Executive Officer, Bank of America; Rich Lesser, Global Chair, Boston Consulting Group; Børge Brende, President, World Economic Forum, Geneva; John F. Kerry, Special Presidential Envoy for Climate, National Security Council (NSC).

Here are some of the key quotes:

‘We need everything’

There are uncertainties, Kerry told the gathered members of the Coalition. “50% of the emission reductions will come from innovations, technologies that are not yet at scale.”

But we need to do everything we can to keep global temperatures below 1.5C.

“The bottom line is exponentially, we get this going and cooking, and it’s going to go [much] faster than it would otherwise - and that’s what we need.

“If we don’t get enough reduction somewhere in the 45% region in the next 10 years, we are blowing by 1.5C, and that’s a hard target, it’s not easy to achieve and everyone knows that. We need everything we can conceivably do…

“We’re going to handhold countries and target the 20 biggest countries in the world, which are responsible for 80% of emissions, that’s where we need to go because that’s where the emissions are.”

Have you read?

Demand signals

Kara Hurst said Amazon has committed to be net zero by 2040 - and more than 200 companies have committed to The Climate Pledge.

“But what we need now is the action orientated hard-to-abate sectors to come together... It’s important to see the alignment between these initiatives… we need to send those demand signals.”


Banks are ‘here to help’

The Bank of America has committed to net zero, but the issue is helping clients decarbonize, said Brian T. Moynihan.

“If they’re going to be able to do this, there’s got to be technologies and scale - and who’s going to create that scale? It’s the purchase power of the big firms. We say it’s a just transition.

“What was exciting about this was how John went to the thought process of the purchase power of the largest heavy footprint companies and getting them to start the ball down the hill.

“We’ve got to get the market started… we can’t do it from finance out unless the companies are prepared to make the transition. We’re here to help.”


Setting an example

At COP26, India set out “an ambitious plan” for renewables to meet 50% of its energy needs by 2030, said Sumant Sinha, chairman of one of India’s largest renewable energy companies, ReNew Power.

He said there’s tremendous growth, but also challenges, including issues around raising capital.

As a renewables company, the First Movers Coalition wasn’t something Renew Power had thought about joining, but Sinha explained they had a realization.

“This is a sector that’s going to keep growing and we’re going to consume more and more materials ourselves, for example carbon fibre for wind turbines and steel structures for wind turbines.

“When we looked at that, we realized we also need to take a step above and beyond setting up clean energy, join the First Movers Coalition and make the pledge of actually increasing the amount of green steel we use.

“Our hope is we’re able to set an example for some of our customers to also join the coalition eventually.”


‘We were lacking a platform’

When the Boston Consulting Group (BCG) committed to net zero, “we said we expected to pay a high price for reduction, we wanted to signal it’s not going to be cheap, nearly 80% of our emissions come in scope 3 from aviation,” said Rich Lesser.

But the company didn’t know how to achieve the transition: “It’s not that many of us didn’t want to do the right thing, we were lacking a platform to do the right thing.

The First Movers Coalition has put an opportunity out there for innovators and entrepreneurs: “If you can come up with stuff… we will purchase it at a premium and help you have the confidence to make big, bold and challenging investments.

“This is a way to accelerate the technologies the world desperately needs to get on a net-zero pathway.”

An S-curve

Lesser appealed for more companies to join the coalition, saying not only is it the right thing to do but that first movers will have an advantage.

“Right now signing up for this is a commitment and a responsibility and it’s the right thing to do to accelerate progress in the world.

“But we’re on a S curve right now and what feels like a commitment with a cost today… the way emissions are going to be tracked more and more closely, we are going to find that many of the technologies we’re paying a premium for today, there will be scarcity in the years ahead.

“As you’re debating whether to be a part of this, put the other scenario on where being early in to sign contracts and make commitments could actually turn out to be a benefit versus your competitors later… when there’s not enough supply to meet demand in 2030.”


Biggest risk is not transforming

The largest risk is to not transform and it’s heavily underestimated, said Anna Borg.

“Customer demand will change so much faster than the industrial processes. To be early might be challenging, but to be too late will be devastating.”


You can watch the launch event here.

Find all our podcasts here.

Join the World Economic Forum Podcast Club on Facebook.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Climate ActionSupply Chains and Transportation
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

The planet’s outlook is in our hands. Which future will we incentivize?

Carlos Correa

April 22, 2024

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum