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Virtual and Augmented Reality
Explore the latest strategic trends, research and analysis
Global Issue
Industry
Economy
4th Industrial Revolution
Global Issue
Industry
Economy
4th Industrial Revolution
Virtual and Augmented Reality
Explore context
COVID-19
3 ways Augmented Reality can have a positive impact on society
AR is no longer just about the technology; it’s about defining how this technology can create experiences that are meaningful and can enrich humanity.
Fourth Industrial Revolution
Virtual reality 'clinic' brings stroke therapy home
Stroke survivors could soon attend physical and occupational therapy sessions via a virtual reality clinic, researchers say.
Fourth Industrial Revolution
Scientists have invented holograms that you can see, hear and even feel
The use of ultrasound waves allows the device to produce audible noise as well as a physical sensation.
Virtual and Augmented Reality
This VR game can create realistic touch, heat and smell
The 10-minute game, called The Lost Foxfire, engages the player's senses of vision, hearing, smell, touch, and ability to feel heat.
Innovation
Automation and robotics could have a surprising impact on climate crisis
With at least 50% of current jobs capable of being automated, will more robots lessen or increase global warming? Car manufacture and agriculture can give us an insight.
Virtual and Augmented Reality
We could be overcomplicating virtual reality more than we need to
Whilst mainly used in the entertainment and gaming industry, VR technology could have practical uses such as for medical professionals and those in dangerous workplace environments.
Virtual and Augmented Reality
Industry review boards are needed to protect VR user privacy
A 20-minute virtual reality game can capture 20 million data points about the player - and yet the collection and use of this information is, as yet, unregulated. Last year, a group of pr...
Media, Entertainment and Information
After music and TV, what is the future of streaming?
This year we passed a tipping point: more of us now watch video content over the internet than on traditional TV. Streaming has transformed the way we consume media, from music to video g...
Biotechnology
Virtual reality could soon let your doctor ‘step inside’ your blood sample
Researchers are pairing a nanoscale imaging technique with virtual reality technology to offer a way for researchers to “step inside” biological data.
Virtual and Augmented Reality
We know contact with nature makes you feel better. Can virtual contact do the same?
By understanding the different types of interaction we have with nature and how they affect our mood, we can replicate their effects using virtual representations too.
Emerging Technologies
These technologies are playing a major role at the Cricket World Cup
New developments are helping hundreds of millions of cricket fans around the world get even closer to the sport they love.
Mental Health
This VR device could let you know the early warning signs for Alzheimer’s
A new technique which makes use of VR has proven its effectiveness at spotting one of the first symptoms associated with Alzheimer's disease.
Fourth Industrial Revolution
How the virtual world is affecting the real you
Researchers found that after people had an experience in augmented reality their interactions in their physical world changed as well
Virtual and Augmented Reality
San Francisco votes to ban city use of facial recognition technology
The reason for the ban is to protect “marginalized groups” that could be harmed by the technology.
Virtual and Augmented Reality
3 ways virtual reality is revolutionising teaching
As virtual reality becomes more common, it is being used as a way to give students a more hands-on approach to learning.